"In our experience writing about creative projects, a number of our favourite collaborations are from brands and studios with an ongoing relationship. Considering the trust that begins to develop, it’s a process which makes way for heightened exploration – and often experimentation – allowing exciting projects to come into fruition. One partnership we particularly love is between ESPN and Barcelona-based studio TwoPoints.Net, which can often be found translating sports stories into typography." Lucy Bourton, It’s Nice That
TPN has been commissioned again by ESPN. This time we designed a font with two different width for the NEXT section. Every year since 1998, ESPN The Magazine has recognized an elite group of emerging athletes to watch in the year ahead. ESPN calls these athletes NEXT. They are competitors not only on the cusp of stardom, but on the verge of transcending their sports. NEXT is what happens when the hype is real. ESPN The Magazine is a monthly sports magazine published by the ESPN sports network in Bristol, Connecticut, in the United States. The magazine sells more than 2 million copies every month.
Client: ESPN The Magazine
Art Director: Eric Paul
Flexible systems for visual identities