The Visual Identity of the Vertical Geopolitics Lab is based on three axes. Rather than being a logo which is stamped in the same way on every item, it is a flexible visual system which adapts to different formats.
The VS divides a format into two spaces:
1. A space for the brand and …
2. A space for the projects.
The space for the projects (2) is divided horizontally and vertically in 13 units. The space for the brand (1) may have a different height and width, depending on the format, but the width of the vertical axis and the height of the horizontal axis are always the same.
There are two versions of the three axes visual system. One is using three lines. The other uses a mesh. It is up to the designer to choose the one to use.