Concept, Strategy and Design: TwoPoints.Net
Video and Music: Gabriel Salichs
UNIQLO Barcelona commissioned TwoPoints.Net to design a campaign for Sant Jordi. It is a catalan tradition to give away a rose on this public holiday. TPN designed origami roses to establish a link between the japanese culture of UNIQLO and the catalan tradition. The roses were used as a present for all UNIQLO customers and to build a 5 meter high banner in the flagship store of UNIQLO Spain.
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